Module 1: What is digital marketing?

1. Introduction to Digital and Online Marketing

  • Digital Marketing is also the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach audiences, convert them into customers, and retain them.

  • Digital marketing is the promotion of services or products using electronic devices or the internet. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working in real-time.

2. What is Organic and Paid Marketing?

  • Organic Marketing is a ranking factor for your business website and web pages without investment in digital marketing.

  • Paid Marketing is a digital word from advertising on a search engine, social media, and third-party websites to paying for ads to get reaches and impressions.

3. How to Grow Small Business through Digital Marketing Services?

  • Choose any online digital marketing platform and Do SEO and SMO.

4. Types of Digital Marketing

  • SEO (Search Engine Optimisation)
  • SMO (Social Media Optimization)
  • PPC (Pay-per-click)
  • SEM (Search Engine Marketing)
  • SMM (Social Media Marketing)
  • Content Marketing
  • Email Marketing
  • Influencer / Affiliate Marketing