Digital Marketing Course

Digital Marketing Training Course

We are an experienced and talented team of consultants who live and breathe search engine optimization and marketing. We have developed new Search Engine Techniques and Strategies for leading brands and small to high-sized businesses across many industries worldwide.

Digital Marketing Major Course Key Contents

Digital Marketing Modules

The program will ensure practical approach and real time case-studies as major learning resources. The faculties keep on investigating the constant changes in the trend and analysis the future propositions accordingly.

1. What is Digital Marketing

2. Organic Social Media Strategy

1. Introduction to Social Media & Understanding Different Platforms
2. Choose your social media network
3. Social Media Strategy (Goals of Social media? What we want to achieve)
4. Identifying Your Ideal Customer
5. Facebook Business Marketing
6. Instagram Business Marketing
7. Twitter Business Marketing
8. Linkedin Marketing
9. Quora Marketing
10. The Structure of Social Media: Profiles, Pages, Groups, and a Social Rolodex
11. Social Media Automation Tools

3. WordPress Web Designing & Development

1. Why WordPress?
2. Steps to Build WordPress Website
3. Useful Plugins for WordPress
4. Making posts and pages for the website
5. Website Optimization
6. E-commerce Website

4. Search Engine Optimization (SEO)

1. Introduction to SEO (Search Engine Optimization)
2. How is SEO Important for Companies in Digital Marketing?
3. How does Search Engine Work?
4. Different Types of Search Engines?
5. Introduction of Google Algorithms
6. How Does Search Engine Algorithm Work?
7. SEO Types
8. Local, International & Mobile SEO
9. Work-Based SEO Types

5. On-Page & Off-Page SEO

1. Keyword Research
2. Meta Tags
3. Social Meta Tags
4. Heading Tags
5. Content Optimization
6. Image Optimization
7. Links
8. Anchor Text
9. SEO-Friendly Website Structure
10. Website Loading Speed
11. SEO Footprints or Operators
12. Technical
13. Social Media Integration
14. Local SEO
15. Off-Page Optimization
16. Type of Linking Methods
17. Off-Page Techniques
18. On-Page Techniques
19. Modifier Keywords

6. Local SEO

1. Introduction to Local SEO
2. Who needs local SEO?
3. What are the benefits of local SEO for small businesses?
4. How is local SEO different from general SEO?
5. Should all businesses practice Local SEO?
6. Register your company with Google My Business, Yahoo Small Business
7. Create Local directories for Business
8. Can you target Local SEO with PPC?

7. Technical SEO

1. robots.txt File
2. sitemap.xml
3. .htaccess File
4. hreflang Tags
5. Favicon
6. Custom 404 Set Up
7. Canonical tag
8. Non-www to www
9. Structure Data or Schema or Rich Snippet

8. SEO Tools

1. Google Tools
2. Bing Tools
3. Website Speed Tools
4. Schema Generator Tools
5. Other Tools
6. SEO Extension
7. Keyword Tools

9. Competitor & Backlink Analysis

10. Website Analysis and Audit Report

11. Pay Per Click

(Search Engine Marketing & Social Media Marketing)

1. PPC Introduction
2. Online Advertising Foundation
3. Facebook and Instagram Advertising (Meta Ad)
4. Google Advertising
5. LinkedIn Advertising
6. Twitter Advertising
7. Snapchat Advertising
8. Conversion Rate Optimization
9. Remarketing & Recall Ads
10. Media Planning and Tracker

12. App Store Optimization (ASO)

1. Introduction to App Store Optimization
2. User Engagement and Managing Ratings & Reviews
3. App Install Campaigns
4. Build Social Media Presence
5. Tracking & Performance Analysis
6. ASO Tools
7. ASO Analysis & Audit Report

13. Content and Email Marketing

1. Content Marketing Overview and Strategy
2. Content Marketing Channels
3. Writing Messages and Creating Content
4. Getting Your Message Into the Media
5. Content Strategy & Challenges
6. Email Marketing Overview
7. Tools for Email Marketing

14. Work on Website

15. Affiliate Marketing

1. What is Affiliate Marketing
2. Types of Affiliate Marketing
3. How Affiliate Marketing Works
4. Start Affiliate Marketing
5. Affiliate Marketing Tools
6. Affiliate Marketing Platform
7. Affiliate Marketing Course for Beginners
8. Best Affiliate Marketing Products

16. E-commerce & Online Business (Dropshipping)

Digital Marketing Interview Preparation

Certificates

1. GK Digital Marketing Certificate
1. Google AdWords Certification
2. Google Analytics Certification
3. HubSpot Content Marketing Certification
4. HubSpot Inbound Marketing Certification
5. YouTube Video Certification
6. Google Tag Manager Certification
7. Bing Ads Accredited Professional Certification
8. SEMrush Academy Certificate
9. Facebook Ad Certification ($150 for Each Exam)